Find answers to frequently asked questions about search engine optimisation. If you cant find an answer, contact our SEO team and we will be happy to help.

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What is keyword research?

Keyword Research is a process that highlights and determines the keywords for which you should optimise the pages of your website for. These Keywords can also be used for targeted PPC Campaigns.

What is on-page SEO?

On-page SEO refers to techniques that are used on a web page in order to optimise it for higher placement in the Search Engine Results Page (SERP). This can include Schema markup, image and keyword optimisation, heading tags etc). It does not include external links and other external signals.

What is off-page SEO?

Off-page SEO are techniques that are done outside your own website (off-page) to impact your search engine rankings, such as external links to your website from other trusted websites.

Which is better, SEO or PPC?

Both Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) have their individual benefits and contribute to successful optimisation success, especially when used together as part of a larger campaign strategy. PPC offers targeted advertising, allowing you to speak directly to chosen demographics quickly. However, SEO establishes a long-term online presence, organic brand awareness and domain authority.

What is anchor text?

Anchor Text is the clickable text in a hyperlink like this. Matching the anchor text to your target keyword is valuable to search engines as it helps create a valuable link between two sources.

Does HTTPS affect SEO?

Yes, it does, using HTTPS should positively impact your rankings. Not only does Google look favourably on HTTPS pages by indexing them first, but HTTPS is also faster than HTTP, which can affect click-through rate and therefore your rankings.

What is robots.txt?

Robots.txt instructs search engines on how to crawl the pages or your website. It is a text file that sits in your website’s root folder (directory).

Are SEO meta tags important?

Yes, Meta Tags are an important factor to your website SEO. Title Tags, Meta Descriptions and Robot.txt are instrumental in ensuring the search engines can not only find your website, but once they do, it is readable.

What is domain authority?

Domain Authority is the ‘value’ or score the search engines give your domain, which shows how likely a website will rank on search engine result pages (SERPs).

What is link building?

Link Building is a technique used to increase a page and/or domain ‘score’, so that it can rank higher in search engines. Both internal and external links to a page can help boost page authority, however external links are harder to find.

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