Cumbria-based SEO Consultant
The best thing about being an SEO Consultant in Cumbria is having the ability to put my content in front of the right audience when required. For example, I know that anyone reading this is based in Cumbria and looking for help with their Search Engine Optimisation (SEO).
How do I know this?
Because I’ve purposely optimised this page to appear in Google when someone searches for an SEO Consultant, more specifically, in Cumbria.
As you’re reading this page, it’s likely you’ve done just this, proving I know what I’m talking about as well as demonstrating the power of SEO.
I sometimes get asked to explain how SEO can bring value to a business and what better way than a working example such as this.
It clearly demonstrates how increasing the visibility of your business for relevant search terms, can drive quality traffic to your website that’s more likely to convert to sales and revenue.
Now, imagine scaling this up to target not just 1 keyword, but 5, 10 or even 50! If each one of those keywords was being searched for 1000 times a month, that’s a lot of potential customers looking for your product or service.
Why am I telling you this?
Some people view SEO as a poor investment, too complicated, or even a waste of money. This is usually due to either a bad experience with a previous SEO agency or not understanding its true value – sometimes these are interlinked.
The truth is, when done right, SEO can be life-changing for both businesses and their owners. It has the potential to provide more long-term value than any other form of marketing.
If you’re a small business owner and would like to know how it can benefit you. You can find out just how important SEO can be to a small business in one of my previous blog posts.
So, what’s causing these bad experiences and how can you avoid them?
You’ve heard the term, ‘You get out what you put in‘. Well, these bad experiences usually stem from the undervaluing of SEO.
If the right amount of time and effort is not invested into a campaign, you cannot expect long-term results. A greater investment is more likely to acheive better results and a higher ROI
The amount of work needed to run a successful campaign is rarely explained to the client. Not to mention the level of expertise required.
This means that low-cost SEO services are being offered to businesses in Cumbria without them knowing what work is being carried out.
Without realising, this low monthly cost creates a limit to the amount of time and work that can be produced each month. In most cases, it just isn’t enough.
What are the results of this?
You can usually expect some initial quick wins (increase in rankings), followed by an eventual plateau and continued fall-off of leads, and revenue.
So what’s this all got to do with finding a consultant to help with your business in Cumbria?
As I mentioned, SEO for me is all about balancing work with customer service. This allows me to provide a personalised and transparent service, that ensures you understand what work is being done and why.
If you want to skip ahead and find out what to consider when hiring an SEO consultant, you can, but if not, keep reading.
First, let’s dot the i’s and cross the t’s.
What is an SEO Consultant or Strategist?
An SEO Consultant is someone who specialises in improving a website’s ranking on Search Engine Results Pages (SERPs). They can also be referred to as a Senior SEO strategist.
They achieve this through various means, such as improving the website’s content, structure, and link profile.
It’s important to note that a consultant is different from an agency.
An agency will have a team of people working on your account, whereas a consultant or strategist will usually work alone or with a few key specialists.
This does not mean that less work is being done or that results are slower to show.
In fact, my SEO process and the dedicated systems I have in place, allow me to work on many campaigns, whilst providing a personalised service.
What Does a Strategist Do?
There are many different things a strategist can do to improve your website’s ranking. In most cases, the first step should always be to conduct an audit.
This will give an overview of any issues that could be affecting its performance. The more comprehensive the audit, the more opportunities you have to improve performance.
Once completed, they can begin to move on to the more common tasks, which can include:
- Conduct Keyword Research to find the right keywords to target
- Competitor Analysis to ensure you understand what they are doing and how you can improve on it
- Find and correct Technical SEO issues that could be affecting your website’s performance
- On-Page SEO to optimise your website’s title tags, meta descriptions, and internal linking
- Targeting relevant keywords with high-quality content
- Building links from high-quality authoritative websites
The results of these tasks form the SEO strategy which can be implemented on a monthly basis.
Is your website performing as it should be?
I’ll check your website’s health and let you know some of the issues that may be impacting your rankings
*This is a basic website audit to give you an overview of your website’s health. As part of our full SEO Audit Service, I can provide an in-depth audit that covers all issues that could damage your rankings, such as loading speed, crawl performance, and content.
How to hire an SEO Consultant?
Investing in SEO can have a huge impact on your business, however, like any investment, it’s not guaranteed and not always cheap.
So when it comes to finding and hiring a consultant that’s right for your business, here are a few things you should consider:
- First, understand what SEO success looks like to your business so you know what you want to achieve
- Find someone with past results
- Get to know them on a free consultation/discovery call, to see if you could work with them on a long-term basis. If you can find a local SEO consultant and meet face-to-face that’s even better!
- Ask how they work. How often are you updated?
- Agree upon any monthly deliverables
Local SEO Consultant
Working as a local SEO consultant in Cumbria has allowed me to work with businesses of all sizes across a range of industries to improve their organic search visibility and traffic.
Over the first 9 months, I was able to achieve a 4,678.10% increase in organic traffic, increasing monthly users from 306 to 14,621.
My in-depth knowledge of how search engines such as Google work, means that I am able to provide my clients with the very best advice and guidance on how to improve their rankings.
Starting with a free consultation we discuss your specific needs and goals, whilst I explain how I work in order to achieve organic growth for your business.
I am confident that I can help you and your business increase its revenue using SEO, so please contact me or book your free consultation and let’s get started.