Lancaster SEO expert working with businesses to increase long-term sales and revenue.

SEO Lancaster

Lancaster SEO Consultant delivering long-term growth to Lancashire businesses

As a Lancaster business, you know the importance of staying competitive in the digital age.

And because of this, you’ve probably Googled the term ‘SEO Lancaster’ or ‘Lancaster SEO’ and found this page.

This is search engine optimisation in a nutshell.

And the power of being able to position a company in front of potential customers in search engines is exactly what I do best.

And this working example demonstrates it perfectly.

I not only understand SEO, I know how to execute it to grow a company’s revenue.


"A really professional service throughout. Highly recommended if you’re serious about driving more traffic to your website"

Imagine what effect this could have on your business, locally or nationally.

As you can see from my client results, I’m not interested in generating ‘vanity’ traffic for my customers.

I only target quality traffic that converts into customers and sales.

CASE STUDY: I was able to increase traffic for my client which generated additional sales of over £27,237 per month directly from organic search (e.g. not from Google ads).

client result increased sales

Need help with your SEO?

With so many businesses leveraging the internet for marketing, companies must have a strong presence in search engines and on the search engine results pages.

And how can you do this?

With professional SEO services.

But first.

Do you know how your website is currently performing?

semrush audit report errors

Fill out the form below and I’ll send you a FREE Website Health Check.

Is your website performing as it should be?
Enter your email address below and I’ll check your website’s health (free seo audit) and let you know some of the issues that may be impacting your rankings.

*This is a basic free seo audit to give you an overview of your website’s health. As part of my affordable seo services, I can provide an in-depth audit that covers all issues that could damage your rankings, such as loading speed, crawl performance, and content. You will also be subscribed to my newsletter so you can receive great SEO tips.

What is SEO and how can I help your business here in Lancaster?

So what exactly is SEO and how can my expertise help your local business?

SEO, which stands for Search Engine Optimization is the process of optimising a website to improve its visibility in search engines and its position on search engine results pages (SERPs).

As a result, this drives organic traffic to a website that can be converted into sales.

This can result in increased brand recognition and higher conversion rates.

Additionally, SEO can help boost local rankings, allowing customers to find you and your services in Lancaster, border counties such as Cumbria and surrounding towns such as:

As such, investing in SEO as part of your Search Engine Marketing (SEM) should be an important part of any digital marketing strategy.

And as a professional SEO consultant in Lancaster, I work with businesses to increase long-term sales and revenue.

SEO Consultant in Cumbria

Unlike other local SEO specialists in Lancashire, you’re not just a number.

My tailored approach is bespoke to you and your business.

SEO audit report

And most importantly ensures it delivers a Return on Investment (ROI).

How do I do this?

By utilising advanced strategies within my SEO campaigns, including:

Keyword Research

Researching relevant keywords is an essential part of SEO and digital marketing.

It involves discovering, analysing and selecting the most relevant and profitable keywords.

You can use tools such as Answer The Public to help with more detailed keyword research.

Keyword Research using Answer the Public
Research for Primary Phrase using Answer the Public

Once we have these we can target them with content to bring more qualified traffic to a website.

Understanding how customers search for your products or services is crucial.

It can help you understand the needs and interests of your primary audience.

Understand your target audience in Lancaster

The first step in doing research for keywords is understanding your business and what it offers.

In most cases, you are not selling a product or service.

You are solving a problem – or a pain point.

Identifying this pain point is crucial.

Once we have, we can then uncover wider keyword opportunities to target.

You can do this by:

Once you have identified your top keywords, the next step is to make sure they are properly incorporated into your content.

This is called On-Page SEO.

On-page SEO

On-page SEO is one of the most important aspects of search optimisation.

It involves optimising various elements on a webpage to improve its ranking on search engines such as Google, Bing, Yahoo and other search engines.

Some of the most common on-page SEO factors include:


Formatting your text to make it easier to read.

As well as creating internal links to link pages together, are equally as important.

Additionally, improving your web design by incorporating images and videos into content benefits on-page SEO.

Content Marketing

Content marketing and creation is the process of producing meaningful and original content.

It should inform, educate, or entertain an audience.

And can involve anything from blog posts and articles to videos and webinars.

Content creators must be knowledgeable about their topic and understand their audience.

And isn’t just about creating great content.

It’s also about understanding what type of content works best for different channels.

Knowing which platforms are the best fit for specific types of messages or topics is key to successful content creation.

Yet, the primary goal should always be to meet the search intent.

Your content must answer the question a user is asking.

Take this page for example.

This page is ranking for ‘SEO Lancaster’ as well as similar phrases such as ‘Lancaster SEO’ and ‘SEO Services Lancaster’.

Google Search for SEO in Lancaster

So we can expect anyone who is searching for those terms has a commercial/investigative intent.

What is Commercial Intent?

Commercial intent is a measure of how likely it is that a person who searches for a particular word or phrase on the internet will be interested in making a purchase or becoming a customer.

In the context of finding an SEO Company in Lancaster (or an SEO Agency).

It would suggest that they are interested in the topic of Local SEO but are still undecided on who to use.

Based on this, this page’s primary need is to help the user to make a decision.

To do this, I’m trying to offer as much help and value as possible to show that I am an expert in SEO and digital marketing.

And as such, can help your local business’s SEO in Lancaster.

Why SEO is Important for Small Businesses in 2023

Technical SEO

Technical SEO is a set of processes that help to optimise the website’s architecture and underlying code so that it can be indexed by search engines.

It helps to ensure better rankings and organic traffic for your website.

Techniques such as:

It is also important to make sure that your site follows best practices.

Such as providing descriptive meta descriptions and titles for each page to improve user experience (UX).

meta description listing example
Example of title tags, descriptions and structured markup in search results

Implementing structured data markup and setting up Google Search Console can also have a positive impact.

Taking care of these tasks helps to ensure that search engines will be able to index and understand your website.

This will help it to rank well in organic searches.

Yet to achieve the best results.

It is essential to stay up-to-date with the latest changes in web standards and technologies as they are released.

And you can do this by visiting the Developer section of Google Search Console

Google Core Updates in Google Search Console
Google List of Core Updates in Google Search Console

Link Building

Link building is the practice of acquiring backlinks (inbound links) from other websites to your own.

It is a crucial part of any SEO strategy, as these links act as ‘votes’ for your website.

They tell search engines that you have valuable content that its customer will benefit from.

Lancaster Castle
Lancaster Castle

For example.

If your business sold merchandise of Lancaster Castle.

Getting a link from the official castle website to yours would be a huge ‘vote of confidence’.

Not only is it geographically relevant.

It is also topically relevant.

Link building can also help increase referral traffic to your website and improve online visibility.

Yet, it’s important to remember that not all links are created equal.

Some are more valuable than others.

Atkinsons Coffee Shop, 12 China Street, Lancaster

For example.

The one above is very valuable, as it is both topical and geographically relevant.

But, if you sold the same castle merchandise.

And got a link from Atkinsons Coffee Shop.

It would still be a good link as it’s geographically relevant.

But it wouldn’t be as topically relevant as the first example.

And to go one step further.

If you received a link from a flower shop in Barrow-In-Furness.

That would be the least valuable.

As it is neither topically nor geographically relevant.

So, it’s essential to build high-quality links from authoritative websites that are related to your niche or industry.

And where possible, in the same locality.

This means creating interesting and relevant content for people to want to link to it.

The most common way to build links is through guest posting.

This involves writing an article for another website in exchange for a link back to your site.

Other tactics include:

Link building should be done strategically.

Not only will this help you attract quality links from relevant sites.

But also ensure that you maximise its effectiveness as an SEO tactic.

It’s important to keep track of the links you get so that you can track their performance over time.

By doing so, you’ll have a better understanding of which strategies are producing the best results.

Are you looking for the best SEO company in Lancaster?

Of course, you are, why wouldn’t you want the best SEO service money can buy?

But who determines what’s best for you?

Choosing an SEO agency or SEO consultants to work with can be quite difficult.

Many companies claim to be the top SEO agency in Lancaster.

So how do you choose?

Well, it’s not that difficult if you know what to ask.

So when it comes to finding and hiring an SEO that’s right for your business, here are a few things you should consider:

How to AVOID Cheap SEO Packages in 2023

SEO Lancaster – Next Steps

Living in Lancaster allows me to understand the area and the needs of the local businesses in it.

From the Ashton Memorial in Williamson Park to Lancaster Castle itself.

This vibrant city is full of culture and in my opinion, hosts some of the best businesses in the North West.

And living in Lancaster, my SEO consultancy services ensure these local businesses are seen online.

Whether you need an SEO audit or fully managed SEO services, I can help.

CASE STUDY: I was able to rank my client number 1 in Google for their primary keyword, outranking the manufacturer of the product themselves.

Client result out rank the competition

My services are bespoke to your business.

Only after understanding more about your company and what you would like to achieve.

Will I be able to create an SEO strategy that will meet your goals and objectives.

You can read more about the two primary services I offer by clicking the links below.

SEO Audit Service

Managed SEO


"Knowledgeable, friendly and patient... Would highly recommend for anyone needing SEO for their website!"

I am confident that I can help you and your business increase revenue using SEO.

I work with clients all over the UK, including Manchester and London, so don’t worry if you’re not in Barrow, Cumbria or my second location in Lancaster.

Contact me or book your free consultation and let’s get started.

Andy Johnson
Andy Johnson
I am an SEO Consultant with over 16 years of experience in the digital marketing industry. I achieved 'SEO Expert' status from the globally recognised Gotch SEO Academy and gained further accreditation from the UK Insitute for Data & Marketing in SEO and PCC marketing. My knowledge and passion for Search Engine Optimisation drive me to get results for my clients.

Convert more visitors into customers

Do you want to be the authority in your field?

Book your FREE Consultation and let’s get started today.