Specialist SEO audit for construction businesses looking to boost sales and revenue long-term.

Crush the competition with a professional SEO Audit for Construction Companies

The construction industry is a competitive sector; simply having an excellent website doesn’t work anymore.

Your website MUST work for you by consistently driving relevant leads to your business.

If not, it’s only a matter of time before your competitors will take advantage.

So what can you do about it?

Well, a great place to start is investing in an SEO audit service for your construction business.

And in this article, I explain why an audit is important and what it includes.

But first, if you want to check how your website is currently performing.

Fill out the form below and I’ll send you a FREE Website Health Check.

Is your website performing as it should be?
Enter your email address below and I’ll check your website’s health and let you know some of the issues that may be impacting your rankings.

*This is a basic website audit to give you an overview of your website’s health. As part of my managed SEO service, I can provide an in-depth audit that covers all issues that could damage your rankings, such as loading speed, crawl performance, and content. You will also be subscribed to my newsletter so you can receive great SEO tips.

What is an SEO Audit?

An SEO audit is a process of evaluating the health and effectiveness of a website’s search engine optimisation.

The goal is to identify issues, which if corrected can improve a site's ranking in search engines like Google and Bing.

Depending on the quality of the audit, a consultant or agency will review the following:

They may also look at factors such as the site’s social media presence if requested.

Based on their findings, they will provide recommendations for improving the website’s SEO performance.

These recommendations can range from simple changes, such as adding keywords to titles and meta tags.

To more complex changes, such as restructuring the website’s navigation or overhauling its content strategy.

It’s important to know that in most cases the audit will just provide the findings.

It will be the business itself that will be responsible for the implementation of the recommendations.

If you require help with the implementation, you will require managed SEO services.

However, by improving the SEO of a website, a business can improve its visibility in Google, which can lead to increased traffic and conversions.

Therefore, an SEO audit is an important first step in any successful campaign.

So, why is an SEO Audit important for construction companies?

The construction industry is one of the most important industries in the world.

It is responsible for the development and maintenance of our built environment.

And for it to remain a vital part of our economy.

Construction business owners need to ensure it continues to grow.

And for the industry to grow, so must the businesses.

How can they do this?

By investing in SEO of course.

SEO is one of the most effective marketing channels for long-term growth.

SEO can provide a Return On Investment (ROI) beyond all expectations.

So, why is an SEO Audit important for construction companies?

Well, here are a few reasons:

1. The construction industry is extremely competitive

The construction industry is an extremely competitive one.

With many companies going for the same projects, it can make it difficult to get ahead.

So, to be successful in this industry.

Amongst other things, companies need to have a strong online presence.

This starts with having a website that is optimised for search engines.

If potential customers cannot find your website, they will never know about your company or your services.

An audit uncovers where your site is letting you down.

It identifies every opportunity that if corrected, shows customers why you’re the number one choice for construction projects.

2. The construction industry is constantly changing

New technologies and methods are being developed all the time.

To stay ahead of the curve, construction companies need to be visible online.

This way, when potential customers are searching for construction companies like yours.

Your company will come up first in their search results.

And why is this important?

Well, according to a CTR study by backlinko.

Who analysed 4 million Google search results found that the #1 result in Google has a CTR of 27.6%.

Just look at the difference between 1 and 2 – it’s almost 50%.

And you could argue that if you’re not in the top 5 you’re not visible.

You must also take into account any Paid Ads or Featured Snippets, such as People Also Asked and a Local Map Pack on the page.

Just look at the search results below for the term ‘Construction’.

See how the first result is barely visible.

This probably wouldn’t be on a laptop screen and definitely not on a mobile device!

Before the first organic result, you have a:

  1. ‘Top Stories’ featured snippet
  2. ‘Find Results On’ snippet
  3. ‘People Also Ask’ snippet
  4. Knowledge Panel
google search result

An audit will uncover all aspects of the search term you are targeting.

I will give you insights into the best strategy to take, based on the current SERPs.

3. The construction industry can be seasonal

Many construction projects only take place during certain times of the year.

This means that if you want to attract customers, at the right time.

You need to make sure that your website is visible for projects that take place at certain times of the year.

SEO can drive relevant traffic to your business, making it easier to convert them into sales and revenue.

4. The construction industry is national

With the rise of the internet, more and more people are looking for construction companies outside of their county.

If you want to attract these national customers.

You need to make sure that your website is not only optimised for local SEO.

But for national search terms.

The image below shows a local search for ‘Construction Companies’ at my location here in Barrow-in-Furness, Cumbria.

local google search for construction companies

And here is the same search, but using ‘Incognito’ mode in Google Chrome.

national google search for construction companies

This doesn’t take location into account, so effectively a national search.

Look at the difference between the results.

This clearly shows that if you want to be seen nationally.

Both Local and National SEO strategies are required.

An audit can identify how you are currently performing locally and nationally for primary keywords.

And provide information on how you can improve your rankings for them. 

5. The construction industry is highly regulated

There are many rules and regulations that construction companies must follow.

And showing you are compliant can be the deciding factor for winning that new contract.

Therefore, you need to make sure this is visible on your website.

An audit can uncover how well your website is structured for optimum crawl rate.

What are the benefits of an SEO Audit?

An SEO audit is an important step for any website owner looking to improve their site’s visibility and rankings.

Without one, you can’t understand what’s required to improve it.

Or, what not to change because it’s working.

But what are the benefits of auditing your website?

How can it help your construction company in the long run?

Well, by analysing your site’s current state.

And identifying areas of improvement.

An audit can provide benefits, including:

  1. Improved Site Visibility
  2. Increased Traffic
  3. Improved User Experience
  4. Greater ROI

Let’s look at these in a bit more detail.

1. Improved Site Visibility:

One of the main goals of an SEO audit is to improve your site’s visibility in search engine results pages.

By improving elements of your site, such as:

You can increase your chances of appearing in SERPs for relevant keywords and queries.

And to reiterate.

These keywords and queries are terms your prospects are searching for right now.

They are asking you questions and require answers.

If you help more than your competitors, they become your customer.


2. Increased Traffic:

Improved visibility and higher search engine rankings can lead to increased traffic to your website.

As your site becomes more visible in SERPs.

You’re likely to see an increase in the number of visitors coming to your site.

This can eventually lead to more customers or clients for your business.

3. Improved User Experience:

In addition to improving your site’s visibility and search engine rankings.

An audit can also help improve the overall user experience on your website.

By optimising your site for users, you can make it easier for them to find the information they’re looking for and navigate your site.

This can eventually lead to higher conversion rates and more customers or clients for your business.

4. Greater ROI:

Conducting an audit can also help you see a greater return on investment (ROI) from your marketing efforts.

One of the most important aspects of SEO is a return on investment (ROI).

Simply put.

This measures how much revenue or profit your company generates as a result of your SEO efforts.

If your SEO campaign isn’t generating a positive ROI.

Then it’s not worth continuing to invest in.

To calculate your SEO ROI.

You’ll first need to determine how much money you’re spending on your SEO campaign.

This includes both direct costs, like hiring an SEO agency or paying for software.

And indirect costs, like the time you or your employees are spending on SEO tasks.

Once you have this number, you can compare it to the revenue or profit that your company is generating as a result of your SEO efforts.

If your campaign is generating more revenue or profit than it's costing you to run, then you have a positive ROI.

If it’s not.

Then you need to reevaluate your campaign to see what’s not working and make changes accordingly.

Investing in SEO can be a great way to improve your company’s bottom line.

But as with any investment.

It’s important to track your ROI so that you know whether or not it’s worth continuing to pour money into your SEO campaign.

By doing so, you can ensure that your SEO efforts are always paying off.

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What to expect from an SEO audit?

As we’ve leant, an SEO audit involves a thorough analysis of your website. 

It identifies any issues that may be hindering its ability to rank well in search engine results pages.

But what exactly does an audit entail?

Here are some key areas that an SEO audit for a construction business should focus on:

Keyword research

Depending on the quality of the audit you choose, a keyword database is sometimes included.

This is a critical step and one that I always include in my audit service.

Identifying the right keywords and phrases that are relevant to your business is really important.

This can help to improve the visibility of your website in search results for terms that are relevant to your services and locations.

On-page optimisation

Ensuring that your website’s content is optimised for search engines, with a focus on title tags, meta descriptions, headings, and alt text for images.

This can help to improve the relevance of your content for search engines and users.

And most importantly, ensure your content answers the intent of the search.

Technical SEO

This includes checking for any technical issues that may affect the ability of your website to be indexed and ranked by search engines.

Factors such as broken links, redirects, and site speed can help to improve the accessibility and performance of your website for both search engines and users.

Link building

This includes analysing the quality and quantity of your website’s inbound and outbound links, and identifying opportunities for improving its link profile.

This can help to increase the authority and trust of your website, and improve its overall rankings.

User experience

This involves evaluating how well your website is designed and organised to provide a positive user experience and making recommendations for improvement.

This can help to improve the engagement and conversion rates of your website, and ultimately drive more leads and sales.

In order to conduct an effective audit, it is important to use a variety of tools and techniques, such as:

These tools can provide valuable insights and data that can help to identify areas for improvement and prioritise actions for optimisation.

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SEO Audit for Construction Businesses – next steps

Conducting an audit for your construction business’s website can be a very rewarding investment.

Choosing the right SEO audit service can be a challenge, but I hope this guide gives you valuable insight into what to expect.

You can find audits that can fit any budget, however, be warned.

You will get what you pay for!

The right audit will provide you with an in-depth report that will form the basis of a long-term SEO strategy.

This audit will contain actionable tasks that if implemented correctly, will improve the performance of your website in search engines.

In most cases, investing in an audit suggest your business has the resources to implement the change internally.

However, if this is not the case, investing in a managed SEO service would be the next step.

This ensures your business continues to grow month after month, while your time is spent where it is needed most – running your business.

Would your business benefit from an SEO Audit?

Are you wondering if an SEO audit for construction businesses is worth it?

Why not book a FREE consultation and find out?

Being based in both Barrow-in-Furness, Cumbria and Lancaster City, in Lancashire provides easy access to most locations if an in-person meeting is required.

But, I work with clients all over the UK, including Manchester and London, so don’t worry if you’re not in near me.

In any event, I am confident that I can help you increase your revenue long-term using SEO.

So you can benefit from SEO results like these.

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Andy Johnson
Andy Johnson
I am an SEO Consultant with over 16 years of experience in the digital marketing industry. I achieved 'SEO Expert' status from the globally recognised Gotch SEO Academy and gained further accreditation from the UK Insitute for Data & Marketing in SEO and PCC marketing. My knowledge and passion for Search Engine Optimisation drive me to get results for my clients.

Do you want to be the authority in your field?

Book your FREE Consultation and let’s get started today.